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Notes on web3 advertising.

Comparisons, publisher economics, and how onchain measurement actually works. Written by the team that runs the campaigns.

A printed media plan listing KOLs, quests, social and display at $0.00, with the wallet-native line circled at $14.00. Set beside the words: Everything starts here.

July 27, 2026 · 9 min read

How to advertise a crypto project in 2026

A practitioner's guide to crypto advertising: defining conversions, targeting onchain behavior, what each channel is honestly good for, and measuring lift instead of luck.

ReadA clipboard holding a sheet of pencil tally marks headed USERS, a green insertion caret drawn before the heading. Set beside the words: Most of these numbers are fiction.

August 14, 2026 · 9 min read

Web3 user acquisition: what a real user is, and how to buy more of them

Most user acquisition numbers count connects and claims. A real user is a wallet that did the value action. How to define, measure, and buy acquisition that survives a cohort chart.

ReadA printed rate card quoting a $6.50 CPM with estimated clicks and conversions, its cost-per-customer line answered only by a green question mark. Set beside the words: What is a converted user worth to you?

August 6, 2026 · 8 min read

How much does crypto advertising cost in 2026?

Crypto ads are priced per impression, per click, or per outcome, and the unit you buy matters more than the rate. What moves prices, the arithmetic that matters, and one flat number: a $1,000 test.

ReadA sheet headed ADVERTISING POLICY NOTICE, its numbered clauses overstamped NOT ELIGIBLE in green. Set beside the words: DeFi named & Rejected.

August 17, 2026 · 6 min read

Google Ads for crypto: what works, and what to run instead

Google Ads works for exchanges, wallets, and onramps in permitted countries. For most web3-native products the problem is deeper than policy: intent data cannot see wallets.

ReadA stack of ad invoices, each billing only for impressions, with the top one's verified-conversions line highlighted at $896. Set beside the words: Question is, what are you paying for?

July 27, 2026 · 7 min read

Coinzilla alternatives for web3 advertisers (2026)

Comparing the crypto ad networks advertisers actually shortlist in 2026: how Specify, Blockchain-Ads, Bitmedia, Cointraffic, and HypeLab differ on billing, targeting, and measurement.

ReadA notebook page listing three questions for an ad network: what am I billed for, where does it run, and who verifies it, the last circled in green. Set beside the words: It should be you.

August 3, 2026 · 6 min read

Blockchain-Ads alternatives for performance-focused teams (2026)

Blockchain-Ads is built for broad, impression-billed programmatic reach. The alternatives exist for teams who want outcome billing, in-product placement, and results they can verify onchain.

ReadA white invoice and its pink duplicate joined by a green equals sign, both totalling $1,200.00. Set above the words: A decade of iteration.

August 7, 2026 · 6 min read

Bitmedia alternatives for web3 advertisers (2026)

Bitmedia has sold crypto display ads since 2014 and remains good at reach. The alternatives matter when the gap is behavioral targeting, outcome billing, or measurement. A map from gap to network.

ReadA pen line forking at a green point into two branches, each annotated in handwritten shorthand. Set around the fork: Hype lab vs Specify.

August 10, 2026 · 6 min read

HypeLab vs Specify: two takes on wallet-native advertising

Both networks put native ads inside the products crypto users already open. The fork is billing and verification: impressions and clicks versus conversions verified onchain. An even-handed comparison.

ReadA fan deck of four white swatches on a brass rivet, tabbed REPORT, AUDIENCE, BANNER and NATIVE, the last marked in green. Set beside the words: The Shortlist. 4 products. 4 jobs.

August 12, 2026 · 8 min read

Spindl, Addressable, Slise, HypeLab: the web3-native ad stack compared (2026)

Four tools that get lumped together and do different jobs: an attribution platform, a wallet-to-social targeting layer, an in-dapp banner network, and a wallet-native ad network. How a stack combines them.

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July 27, 2026 · 8 min read

Crypto ad networks for publishers (2026): floors, tiers, and what to check

The publisher-side comparison: what actually sets your revenue, how floors and revenue shares differ, why fill discipline matters, and the seven questions to ask any network before integrating.

ReadA publisher's remittance invoice with the revenue-share line circled in green above a total paid of $1,868.50. Set beside the words: Your traffic, Your share.

August 5, 2026 · 8 min read

How to monetize a crypto website in 2026

The realistic options for monetizing crypto traffic: display networks, direct deals, affiliates, and wallet-verified ad networks, with the eCPM math that shows what your audience is actually worth.

ReadA sheet of blank adhesive labels with one printed 0x3f4a9b2c…d8e7f1a0 and starred in green. Set beside the words: Crypto traffic deserves better.

August 13, 2026 · 8 min read

Monetizing a wallet or dapp without wrecking it

A builder's guide to in-product monetization: the SDK bar to demand (fail-open, no fingerprinting), ads that behave like recommendations, and which users should never see one.

ReadA card index of wallet addresses with one card raised, typed 0x7a3f…9c2b and marked supplied liquidity in green. Set beside the words: Target what people do onchain.

August 4, 2026 · 4 min read

What is wallet targeting in web3 advertising?

Wallet targeting selects ad audiences from what wallets have actually done onchain: the tokens they hold, the protocols they use, the trades they make. How it works and how it differs from cookies.

ReadA continuous-feed printout with two columns of conversion IDs, exposed and holdout. The holdout stops at sixteen; the exposed rows continue, bracketed in green and marked CAUSED. Set beside the words: Where the holdout stops, is what the ad actually caused.

July 27, 2026 · 5 min read

What is incrementality in advertising?

Incrementality measures the conversions your ads actually caused, by comparing exposed users against an identical holdout that never saw the campaign. Here is how to run and read one.

ReadAn ad invoice billing impressions and clicks at $0.00, with the verified-conversions line struck through in green highlighter at $896. Set beside the words: The only line you pay for.

July 27, 2026 · 4 min read

What is a verified onchain conversion?

A verified onchain conversion is an advertising outcome proven by a blockchain transaction: the user saw the ad, then did the thing, and anyone can check the transaction hash.

ReadAn index card with CPM struck out and eCPM handwritten over it in green. Set beside the words: Base Plus Revenue Share, Plus underlined in green.

August 11, 2026 · 4 min read

What is eCPM? (and what crypto inventory actually earns)

eCPM is effective revenue per thousand impressions after everything nets out: the publisher's universal comparison metric. The formula, what moves it, and what crypto inventory earns.

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