Bring revenue toyour web3 product.
The ad network optimized for organic volume and sustainable ROI.
Campaigns run for
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Businesses need revenue
(even web3 ones).
Marketing’s job is to drive it.
Specify drives revenue
by getting the right message
to the right user at the right price.
And if we don’t see it working, we won’t keep going.
Because you deserve more than vanity metrics. You deserve revenue.
Turn marketing into revenue.
Every part of the network exists to move one number: verified conversions per dollar spent.
Discovery card on the mobile app home screen · landscape · 640×360
Turn marketing into revenue.
Every part of the network exists to move one number: verified conversions per dollar spent.
Advertise to the right users
Real users who stick with your product, targeted by onchain behavior, not cookies.
Discovery card on the mobile app home screen · landscape · 640×360
Make your spend bullet-proof
Every dollar tied to a conversion verified onchain. No black boxes, no vanity clicks.
ROI breakdown
Verified onchainVolume per dollar spent
$728
per $1Every line traces to transaction hashes you can check yourself.
A team optimizing for your goals
White-glove optimization, continuous and included in the price.
Optimization log
Paused underperforming audience
CPA −18%
Shifted budget to DEX power traders
Conversions +32%
New creative A/B test live
CTR +21%
Weekly report sent, next experiment queued
On track
Continuous, human optimization, included in the price.
“The Specify team is deeply data-driven, open to hard questions, and willing to experiment continuously. That’s what helped us move away from guesswork and focus on real onchain outcomes.”
Ravi
Growth, CoW Swap
>1,500
conversions
>$50M
attributed volume
6x
incremental lift
Built for performance marketing.
Everything from targeting to billing is built around onchain conversions.
Onchain protocol targeting
Target users of 6,000+ protocols by their onchain behavior: competitors' users, active LPs, power traders.
Uniswap LPs
Binance
Aave lenders
Balancer
Curve
1inch traders
wBTC holders
Hyperliquid traders
Sky savers
Metamask users
Lighter perps tradersOnchain conversion tracking
Every conversion tied to a transaction hash you can verify.
CPA billing
Pay per verified conversion, not per click or impression.
Lifetime value tracking
Onchain tracking doesn't stop at the conversion: every user's lifetime volume feeds LTV and true ROI.
Tiered value billing
Bigger conversions cost more, smaller ones cost less.
Full funnel
Coming soonSee where the path breaks, retarget any stage.
1.1%
Creative A
2.4%
Creative B
A/B testing
Creatives and audiences head-to-head, conversions as the scoreboard.
Coin98
Blockscout
Collab.Land
Outposts1 human
reached anywhere,
charged once
Specify ID
Every wallet and device resolves to one human, recognized across the whole network: reach them on any platform, never pay for them twice.
3.2x
incremental lift
Detailed reporting
Reports you can act on: conversions, volume, personas, and incrementality.
…
Volume
…
Txs indexed
…
Conversions
…
Ad requests
Ethereum
Arbitrum
Base
Optimism
Polygon
Gnosis
BNB Chain
Avalanche
HyperEVM
Monad
Linea
Unichain
Ink
MegaETH
Katana
Plasma
…
Volume
…
Txs indexed
…
Conversions
…
Ad requests
Numbers from live campaigns, measured onchain. No self-reported wins.
CoW Swap
“The results speak for themselves. The Specify team is deeply data-driven, open to hard questions, and willing to experiment continuously.”
>1.5k
conversions
>$50M
attributed volume
6x
incremental lift
Ravi
Growth, CoW Swap
1inch
5.5x
incremental lift
3.3%
conversion rate
Jumper Exchange
>2%
conversion rate
2.6x
incremental lift
Zerion
2.4%
conversion rate
Ostium
>$25k
avg volume per conversion
Your protocol
Your numbers here. Start a test
Your first campaign, done for you.
Every engagement starts with a $1,000 test. We run it end to end, and you walk away with the data either way.
We tune Specify to your protocol: contracts verified, conversions integrated, targeting confirmed.
Onchain targeting plus a 15,000-impression calibration flight with 14-day attribution, the required first step before CPA billing.
10–15 pages of data you can act on, plus a walkthrough call with the team that ran it.
$1,000
flat · about a month, kickoff to report
Priced below what it costs us to run. Your downside is capped, and you keep the report either way.
The same stack behind CoW Swap’s 1,500 conversions and >$50M in attributed volume.
A small team runs every campaign, and we’re the ones on your walkthrough call. Meet the team
Bring real revenue to your web3 product.
One $1,000 test, run end to end by our team. You keep the report either way.