Bring revenue toyour web3 product.
The ad network optimized for organic volume and sustainable ROI.
Campaigns run for
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Businesses need revenue
(even web3 ones).
Marketing’s job is to drive it.
Specify drives revenue by
showing the right wallets your ad
in the tools they use per conversion.
We only get paid when your ads convert.
When a campaign is not working, we stop it and tell you why.
Turn marketing into revenue.
Every part of the network exists to move one number: verified conversions per dollar spent.
Discovery card on the mobile app home screen · landscape · 640×360
Turn marketing into revenue.
Every part of the network exists to move one number: verified conversions per dollar spent.
Ads where wallets already are
Block explorers, wallet apps, and dapps: your ad appears while the wallet is mid-transaction.
Discovery card on the mobile app home screen · landscape · 640×360
Make your spend bullet-proof
Every dollar tied to a conversion verified onchain. No black boxes, no vanity clicks.
ROI breakdown
Verified onchainVolume per dollar spent
$728
per $1Every line traces to a transaction hash you can check yourself.
A team optimizing for your goals
White-glove optimization, continuous and included in the price.
Optimization log
Paused underperforming audience
CPA −18%
Shifted budget to DEX power traders
Conversions +32%
New creative A/B test live
CTR +21%
Weekly report sent, next experiment queued
On track
One week from a live campaign’s log.
“The Specify team is deeply data-driven, open to hard questions, and willing to experiment continuously. That’s what helped us move away from guesswork and focus on real onchain outcomes.”
Ravi
Growth, CoW Swap
>1,500
conversions
>$50M
attributed volume
6x
incremental lift
Built for performance marketing.
Everything from targeting to billing is built around onchain conversions.
Onchain protocol targeting
Pick wallets by their history across 6,000+ protocols: a competitor’s users, active LPs, frequent traders.
Uniswap LPs
Binance
Aave lenders
Balancer
Curve
1inch traders
wBTC holders
Hyperliquid traders
Sky savers
Metamask users
Lighter perps tradersOnchain conversion tracking
A wallet that sees your ad and converts within 14 days counts, click or no click.
CPA billing
One flat fee per conversion, agreed before launch.
Lifetime value tracking
We keep counting after the first conversion, so you see the volume each acquired wallet goes on to do.
Tiered value billing
Bigger conversions cost more, smaller ones cost less.
Full funnel
Coming soonImpressions, visits, wallet connects, and conversions in one view. Retarget any step.
1.1%
Creative A
2.4%
Creative B
A/B testing
Run two creatives or two audiences side by side and compare conversions.
Coin98
Blockscout
Collab.Land
Outposts1 person
any site,
billed once
Specify ID
We link a person’s wallets and devices to one ID. You reach them on any site in the network and pay once.
3.2x
incremental lift
Reporting
Conversions, volume, who converted, and lift against a holdout group.
…
Volume
…
Txs indexed
…
Conversions
…
Ad requests
Ethereum
Arbitrum
Base
Optimism
Polygon
Gnosis
BNB Chain
Avalanche
HyperEVM
Monad
Linea
Unichain
Ink
MegaETH
Katana
Plasma
…
Volume
…
Txs indexed
…
Conversions
…
Ad requests
Figures from live campaigns, counted onchain.
CoW Swap
“The results speak for themselves. The Specify team is deeply data-driven, open to hard questions, and willing to experiment continuously.”
>1.5k
conversions
>$50M
attributed volume
6x
incremental lift
Ravi
Growth, CoW Swap
1inch
5.5x
incremental lift
3.3%
conversion rate
Jumper Exchange
>2%
conversion rate
2.6x
incremental lift
Zerion
2.4%
conversion rate
Ostium
>$25k
avg volume per conversion
Your protocol
Your numbers here. Start a test
Start with a $1,000 test.
Every advertiser starts here. We set it up, run it, and write up the results. The report is yours whatever they show.
We agree what counts as a conversion, verify your contracts, and pick the wallets to target.
15,000 impressions to the wallets we picked, with the same attribution as a full campaign.
A 10 to 15 page report: lift against a holdout group, cost per conversion, volume, and who converted. Then a call to go through it.
$1,000
flat · about a month, kickoff to report
It costs us more than $1,000 to run. We take the loss so your first spend with us is small.
CoW Swap started with the same test in 2025.
A small team runs every campaign, and we’re the ones on your walkthrough call. Meet the team
Run the $1,000 test.
Book thirty minutes with us to plan targeting and timing. The campaign starts from there.